Iconography
Three high-level design principles were used when creating the logos for the OrderUp brand: light, delightful, and unmistakable. Icons should bring a subtle joy to the viewer by using real-life sources, play-on-words, and/or emotion. Be careful to keep it delicate and discreet, we don’t want icons to clash with the content.
Download IconsPrimary Categories
Food
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The fork and knife should be used to represent food objectively. Avoid using specific food icons (ie burgers, sushi). Try using a photograph of specific foods instead. Alternatively, it may be useful to use illustrations of specific foods. Use sparingly.
Orders
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The paper bag with a heart in the middle should represent personal orders. It emphasizes both “food” and “portability.” Alternatively, it may be useful to use a more illustrative delivery bag. This is not the primary representation of “orders,” and should be used to complement the primary icon.
User
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A human figure with a circle around it should represent a singular user. Avoid using photographs of hands using a phone. Alternatively, use a human figure with a plus sign, or a group of human figures to represent group ordering.
Secondary Categories
Restaurant
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Delivery
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Location
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Other
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