Co-Branding
When using the OrderUp logo in conjunction with a Restaurant partner's logo, follow these guidelines.
T1/T2 Local, Non-National
When creating marketing material to advertise one of our local restaurant partners, make sure that OrderUp’s branding is still front and center. Strive to create a visual balance between the logos, do not let the restaurant logo overpower the OrderUp logo. Let OrderUp delivering be the main message take-away; it should not look like as though it is an ad for the restaurant solely.
The restaurant logo and the OrderUp logo are in similar proportions, and the main message is getting the restaurant's food delivered.
The restaurant logo is the largest logo and draws the most attention. The font and colors are also the Restaurant's branding, not OrderUp's. The mention of OrderUp and delivery is too small and not the main take-away.
T2/T3 National Brands
National restaurants have their own set of requirements and restrictions. All collateral must adhere to the restaurant's guidelines or the relevant co-branding agreement, as applicable. Take care when creating marketing materials for such brands. Consult with legal to ensure proper usage of logos, imagery, and phrasing.
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