Personality

We want to be relatable, never sell-y. We keep our voice cool and casual. Here are 5 qualities to the right OrderUp voice:

1. Stay casual. Think of everything you write as a conversation between you and a friend.

2. Make it authentic. There’s nothing worse than a business trying to sound cool and coming off as trying too hard.

3. Say it simply. We’re working with busy people who have limited attention spans.

4. Light it up. Celebrate. You’re getting what you want, when you want, in a fast and easy way.

5. Keep it edgy. Throw in a little humor or side comment that has a double meaning.

OrderUp is the neighbor in the know. We have the restaurants that are loved by locals available for delivery. We know what the best menu items are, and we’re able to hook the hungry customer up with deals of the week and deals of the day. We’re are trusted by the restaurant owners because we earn their business without cutting corners or going behind their backs. We got you, hungry customer.

We care beyond the other guys. Through our technology, 24/7 support team, and delivery, we want to make sure that you get the experience you want. Food makes people happy, and that’s exactly what we set out to do each and every day.

Message Matrix

Use the message matrix as a resource for all copy. This copy is legal approved to ensure we are not violating any trademarks.

Here's what you can find in the Message Matrix:

1. Introduction

2. Top 10 Messaging: Taglines, Headllines, Buttons

3. Messaging our Demographics: College Students, Millenials/Yuccies, Business Professionals, Families, Bar Patrons

4. Value Props, Conveying the Message: Convenience, Choice, Value, Innovation, Local, Trust, Delivery Care

5. Deal of the Week, Communicating Exclusive Content: Standard, Italian, Mexican, Pizza, Burgers, Sushi/Asian

6. Now Delivering, Being Informative and Excited: General Messaging