Brand Overview
History
OrderUp began in 2004 at Penn State. Two young entrepreneurs, Chris Jeffery and Jason Kwicien, had the idea to have one central place for local restaurant menus to live, eliminating the clutter and inconvenience of paper menus. From there, lionmenues.com was born.
As LionMenus gained traction, Chris and Jason had the idea to add delivery onto the platform. They realized they had a viable business model and decided to get into the food delivery game.
Fast forward a few years. In 2009, LocalUp Solutions was founded in Baltimore. Headquartered here, LocalUp developed a licensing model of business, allowing the company to expand and launch markets all over the country. In 2011, OrderUp began the Franchising model, and then in 2013, the Company Owned markets, known as O&O Markets. To date, OrderUp is in 40+ towns all over the country, including 13 O&Os.
In July 2015, OrderUp was acquired by Groupon. Operating as the Go Team, both OrderUp and Groupon to Go work together as one happy family to create the best delivery experience for hungry folks around the country.
Vision and Value
Simply put, OrderUp’s vision is to deliver the best food to people at home, work, or wherever hunger hits. We want people to say, “Holy shit, I can get this delivered?!” Yes, yes you can.
Within our vision lies the values of our company. Those values ensure the best delivery quality, experience, and getting the food you actually want delivered to you. These values include:
Convenience of ordering during busy work days, schedule-packed evenings, and lazy weekends.
- Get real-time updates on your order when you use the Delivery Tracker
- Get your hungry pals in on the action and make sure they get what they want with Group Ordering
- Order the way you want through the OrderUp website and app
Choice in all aspects of your delivery experience.
- Choose from the most loved restaurants in your area
- Our menus make it easy for you to customize your order
- We offer exclusive deals and menu items
Value in what you are getting delivered and how you benefit.
- Weekly deals save you money on the most crave-worthy foods
- We offer trial incentives through newbie codes and coupon codes
- We encourage our customers to tell their friends about OrderUp with a referral program
Innovation drives our platform forward, beyond the competition.
- Our Driver App offers a better experience for the driver and consumer
- Our design is clean an intuitive for easy ordering
- We use data to support our delivery operations and continuously innovate
Local marketing allows us to be a part of the community while earning the trust of the market’s workers, students, and residents.
- We are your neighbor in the know
- Local teams build brand trust with the community and restaurants through on the ground activities and social media
- We live, work, and play in the community
Trust in the product, the technology, the delivery, the team.
- World-class support, always helpful
- Transparent. We show all delivery fees
- We’re our own customers. We find flaws and always push to make the product better
- We are backed by Groupon
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